Why do we continue to give away great products? Why cant we sell on the quality and reliability of great products? We started testing Alta products a few months ago and found we really like them. We were promised this was a Custom Installer centered product with decent margins and GREAT support. We decided to make the change for a larger brand that we have use for years. this week we find now Alta has there own Amazon store and is selling at ridiculous margins. WHY? You have a great product, Why under cut your dealers?
@Scott-ArrowCircleAV Thank you for joining and contributing to your Forum. Welcome!
Regarding your question and comments regarding our target price points and presence on Amazon, the vision and goal of Alta Labs is to provide high performance, highly reliable and feature rich products at a price point that is competitive to other manufacturers in the SMB Enterprise space. If you look at who the primary competition of Alta Labs is and their price points, we have accomplished that. While offering complimentary support and not charging any sort of license fees for use of our cloud management platform.
While you are correct in that our products can be found on Amazon, we have a very strict MAP policy (https://media.alta.inc/map/Alta_Labs_MAP_Policy.pdf) that we work to enforce, wherever permitted by law. This is so those that are specifying, recommending, selling, installing and supporting our products can realize stronger margin, than what is possible with our primary competitors. Also, if you look at who is actively selling on Amazon, it is not us. Rather, generally, its authorized distributors and resellers. We do work hand-in-hand with these authorized parties to assure our presence in the Amazon marketplace is “on brand”. Otherwise, the selling is not facilitated by Alta Labs.
Occasionally we see a bad actor jump into a marketplaces and offer products below MAP, and often below their cost. Our team is constantly monitoring all of the marketplaces and working to assure our MAP policy is adhered to.
Never at any time do we want to undercut those that support us. Quite the opposite, in fact.
I would welcome any additional feedback you have here, or specific examples of where our products are being sold below MSRP. Please feel free to share them here in this thread, send me a direct message, or email chase@alta.inc.
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